Michael Fitzgerald focuses on the popularity of Steve Spangler’s blog in this article written for Inc.com. Learn more about how Steve Spangler turned boring content and bad publicity into an overnight “organic” success with the advice of Stephan Spencer, Founder and President of Netconcepts.
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UW Wisconsin Madison, Executive Education, Interactive Marketing — Madison, WI
Search engine marketing
Creating a buzz — viral marketing
Web analytics
Speakers:
Stephan Spencer, Founder and President, Netconcepts
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“Out with the old, in with the new,” Stephan Spencer, Founder and President of Netconcepts writes in this article about SEO trends. Learn what website metrics to measure, and what to forget about, as Stephan gives us his insight on the hot topics in the world of search engine optimization.
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“What’s the top secret to developing a winning blog, one that draws an audience, grows your brand and improves your products sales?” writes Hallie Mummert, editor in chief for Target Marketing. In this article, Hallie writes about Steve Spangler’s relationship with Netconcepts Founder and President, Stephan Spencer. “Spangler works with Stephan Spencer, president of Netconcepts, an e-marketing services firm that specializes in natural search, to develop and optimize his blog.” Read this article to discover “a few lessons they have learned about what information to post and how to go about doing it so your blog becomes more than a one-way conversation.”
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Mike McDonald of WebProNews interviewed our very own Stephan Spencer at SES in San Francisco earlier this month, on May 3 2007. This 6.5 minute interview with Stephan and Mike discusses the insider secrets to blog marketing.
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For the world’s foremost outdoor outfitter, Cabela’s, ecommerce landing page have made all the difference. Derek Fortna, Marketing Program Manager for Cabela’s, has been implementing best-practice search friendly marketing since his switch to Netconcepts’ GravityStream platform.
“With the earlier system, he says, “If I’m a user searching for boat trailer parts, I can’t buy from that page, I have to make another click to go into the web site to make a purchase. With the GravityStream proxy, if I find what I want I can place the order right there.”
Read the article here.
For more information about Cabela’s success with Netconcepts, read the Cabela’s Case Study.
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Wouldn’t it be great if Google offered insight into how your website stacks up against its super-secret algorithms? What ails your site when it comes to SEO and what could be done better? Google Webmaster Central does just that, by offering a plethora of diagnostic and statistical tools, advice, answers and peer support to SEOs and webmasters.
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The New Zealand Marketing Association announces that Netconcepts’ patent-pending GravityStream technology to optimize the “long tail” of product-related natural search traffic and sales for online retailers won Gold in the category of Innovation.
Read the entry submission and GravityStream product overview published by the NZ Marketing Association and written by Netconcepts’ very own Chief Executive Officer, Nigel Varcoe.
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Brian Quinton, author for DIRECT Magazine discusses the effect of Long Tail optimization and the opportunity held by unbranded keywords. Quinton turns to Netconcepts’ VP of Search, Brian Klais, for expertise of the Long Tail of Natural Search key performance indicators.
Unbranded keywords are the key to unlocking natural search’s success potential. However, the ability to measure your natural search channel and quantifying your ROI is a new concept for most companies. Quinton does a great job of tying in the research and background that went into Netconcepts’ white paper “Chasing the Long Tail of Natural Search” to these ground breaking advancement in search.
Read this entire article and learn how to capture your own Long Tail.
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Elinor Mills, author for CNET News.com discusses the effect of SEO on Newspapers and the websites those newspapers maintain. It may not be a new concept to us but those folks working with the print medium have not had to worry about SEO, until now.
Headlines are a primary focus for print marketers. “Good” headlines can catch the reader’s attention and pull them into the article. However, “good” happens to be in the eye of the beholder. Clever and witty headlines may catch reader’s attention but search engines are not so easily persuaded.
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